As an entrepreneur, you will start to share your expertise and authority publically, the question of “How Transparent Should I Be?”. How much of myself do I share about me?
How do you balance what level to share to help your audience, listeners, tribe and readers and what level to keep personal? When do you share it and why would you share this part of you?
There are two criteria to determine what to share:
- What level of details and level of transparency and authenticity do I share to benefit my audience? How do I maintain my credibility and help at the same time?
- Have I formulated my lessons learned in a way that will provide a helpful discovery for my audience?
Part of being an expert means that you will be sharing information about yourself and your business approach, methodologies philosophies, struggles, approaches, etc. And as part of this privilege of having platform, be respectful and only share what you have figured out.
Ensure that what you share still illustrates you are an expert, and human at the same time. Your journey to mastery was and is not complete and there are lessons every day that can be shared.
In one of my mastermind groups, one of the members who is known for sales shared how she screwed up a deal. The mistake happened on a Friday, and she shared this information publically on the following Monday.
She shared enough details to be interesting and relevant, and not “OMG” in a bad way. It also shows her uniqueness. It shows how she overcame this and made her vulnerable, and maintained her expertise.
As a member of the National Speaker Association for many years, one of the earliest pieces of information that was shared with me by many members is:
The Platform is a privilege.
In the professional speaking world, they say the STAGE is not your therapy. I am expanding this to say your PLATFORM is not your therapy.
The speaking platform that we have been able to build is a privilege and respect it. Respect the people that invest in you and your message. It is not for your personal use, soapbox or therapy. It is about the audience. If it doesn’t serve them, then don’t share it.
Following the same business example from above – she had time to perform a “lessons learned” and realized where she had made a mistake and where she had errored.
She provided enough details, that we could understand the context, what she had done, the ramifications, then the fix, and how we as the audience can learn from it and avoid it next time.
Respect your platform, stage, blog, facebook group, audience, listeners, readers, peeps, tribe, customers. The Platform is not for your therapy, or outlet or personal soapbox. Your information is for the audience, so make sure that what you share if valuable to THEM. Your audience has invested, time, money and social currency and sharing something other than that
Your information is for the audience, so make sure that what you share if valuable to THEM. Your audience has invested, time, money and social currency and sharing something other than that serves them and their purpose is not for you to do.
Go be authentic and helpful!