005: How to Get More Traction With A Post Buddy
How to Get More Traction With A Post Buddy is the fourth and final episode in this mini-series.
We started taking information that was already shared to us, and we started creating a commentary on them and creating daily posts, so Monday through Friday, and engaging in the comments. Then we built upon that and added a few more lines of commentary, and engaging and then likes. Then we built upon that and added in more commentary, maybe three to five lines, and we put the link to the article that was referring to in the comment to help with the LinkedIn algorithm.
This is the 4th and final episode in this series, the other episodes are located here:
Part 1: Is Thought Leadership For You?
Part 2: What To Post As A Thought Leader
Part 3: How To Post And Engage More
Part 4: How to Get More Traction With A Post Buddy
QUESTIONS THAT ARE ANSWERED IN THIS PODCAST
[2:30] How to identify one piece to will be used multiple times
[4:00] How to use one piece of information multiple times
[5:30] How many posts to aim for in a month
[6:20] Boosting engagement
[8:30] Definitions of like, view and comments
How to identify one piece to will be used multiple times
For the last 30 days here we’re going to do another little tip or trick for the LinkedIn algorithm, and I’ll get to that in a moment.
Now that you are getting used to posting, we will add to this activity. It is to pick a theme or a larger article. Whichever option you chose, it will be a similar approach – talk about one component of that article or one aspect of that theme that your article represents for that day.
At the end of the week, plan to write an article on LinkedIn. This differs from the text posts we are doing. We’re going to do an article that will bring all of those pieces together.
How to use one piece of information multiple times
Find your article about your industry that maybe has five or six pieces or bullet points, or pick your theme.
On Day 1, talk about bullet point number and add your commentary to the text post. Add your three to five or maybe five to seven lines. Put a link to the article in the first comment.
On Day 2, talk about that same article and reference whatever bullet point is relevant for you. You may skip or combine commentary for bullets two and three, so reference that in your commentary.
Post the link to the article in the first comment of the post. Make sure you say that in your text post, “Link to article on the first comment.” This allows your audience to read the article further. This also positions you are the center of influence, so you’re going to provide information.
For the remaining days, follow the same approach. At the end of the week, you will have four posts.
Create 1 LinkedIn article from multiple text posts
On Friday, or the last day of the exercise, take all of those posts and create a LinkedIn article.
How to create a LinkedIn article – instead of clicking in the white space when you go to the https://LinkedIn.com/feed, you’re going to click right up there.
It says “Write An Article” and click there. The article window will be a different-looking window, its like Word-like on the web.
Type in your headline. Then it says Write Here, you can add images or visual impact, so I would just gather your ideas. Sometimes I think it’s a little easier to do in Word, to pull all of this together, and then copy and paste it in here. I would recommend adding a couple of pictures just to make it more visually appealing and then click on the Publish button. That means you’re going to have four daily text posts and one article.
How many posts to aim for in a month
I recommend aiming for two to four times a month.
Because we’re doing this 30-day period and you really want to push yourself for this exercise, I would recommend you do four. I would do one each week for this final 30-day period.
That’s a lot, I know, but I have complete confidence in you and you’ve made it this far. I think you’ll really like the results, and you’ll see that in some of your stats as well and your engagement, and have people starting to reach out to you and comment to you, so yes.
Boosting Engagement
The second part of this formula is to boost your engagement. We’ve already done a couple of different techniques: comment back on everybody that comments, use people’s name when responding.
The third part of the formula is what I call a post buddy. A posting buddy is gathering up to two or three of your girlfriends, coworkers, people in the same industry, company, whoever you’re doing this exercise with.
The buddy will comment on each of your posts. You will comment on their posts. It’s best if you can post about the same time of day. The morning is the best because it has time to run the entire day for engagement. Make sure that the three or four of you that are in you follow each other so you get notified of their posts.
The reason is that as soon as one person comments, others will join in. It is like when you’re in a room and somebody says, “Do you have questions?” and then nobody asks a question, and then as soon as one person then asks a question, it’s like the floodgates.
That’s what we’re doing here, is we’re going to sort of force those floodgates open so that people can start asking questions sooner? The sooner you can get it posted in the morning, the sooner that your posting buddies can comment on it, it will just start opening it up to other folks to comment.
Again, that has to do with the LinkedIn algorithm. I’m not the LinkedIn expert, but I have hired one to work with me, so I’m taking all my techniques and pulling in her commentary for these last couple LinkedIn details. Do these activities for these final 30 days. Continue to update your spreadsheet daily and then weekly for your likes, comments, and views.
Definitions of LinkedIn Views, Likes and Comments
These are an informal definition of likes, comments, and views on LinkedIn. At the time of this post, the number may vary a bit if you view it on your smartphone or computer.
Likes – the number of people that will like your post.
Comments – the number of people that will comment on your post.
Views – the number of times it shows up in people’s feed, and it’s not always people that are your connections. The more that you get engagement and the more that LinkedIn likes your activity based on these algorithms. The more you show up in more people’s views and feeds, which means more people read your text posts, or information. At the time of this podcast, the mobile and desktop views vary slightly.
Next Steps: How To Get More Traction With A Post Buddy
For this last episode, How to Get More Traction With A Post Buddy, here are the items to focus on:
- Create a theme for the week
- Continue posting your tips and articles
- Complete a “round-up” type post at the end of the week
This series has some final action items when it ends:
- Find your posting buddies
- Look at your stats
- See how you progressed
- Measure against your success criteria
- Determine if this is something that you enjoyed. Were you able to complete the tasks daily? Would you call this a success?
If so you’re ready to start the process to get your own domain, create your own blog, and so I’ll leave some notes in the podcast here so you can follow up on the steps you want to, so you can look at your options on creating the blog.
All 4 Episodes In This Series:
Part 1: Is Thought Leadership For You?
Part 2: What To Post As A Thought Leader
Part 3: How To Post And Engage More
Part 4: How to Get More Traction With A Post Buddy
Show Notes Link
To get the show notes for this episode, please go to http://kimdsnyder.com/005. Thank you for listening to this episode on how to get started today for being a thought leader. This is part one of four series to decide if it’s for you.
Please Share The Love
Did you enjoy this episode? Do you have a friend or colleague that would also enjoy this episode? If yes, please share, subscribe and give the show a review on iTunes so more women leaders can listen to it. Go to http://kimdsnyder.com/itunes, and I will see you in the next episode.