085 Referral Strategy #3 – 3 Way Win
I want to share a strategy I’m working on which is using professional development as a referral strategy.
And I like this because it’s a 3-way win between a customer that I reach out to, their customers or prospects, and me.
How it works out is I, I’m “C” here in the diagram, reach out to A, which is the customer. A and C have audiences and customers with complementary offerings, pricing, and timelines.
I would like to offer you an option to do training or professional development for your customers and maybe prospects. “B” in the diagram. And this is a great way for company A to get in front of their prospects and customers without selling something. It is a way for them to add a value and be relevant. We can provide them with information. We can provide them with networking and they can get to know the other folks there in a presentation.
And I’m doing this virtually right now. I could do it in person if I want but I like virtual because it scales.
I can make my presentations engaging and I do. They are super interactive and I want people to communicate either, you know, off of mute or in the chat.
And that will that this works – if I help and provide value here (B), these folks will come into my list and/or become a customer, eventually. If we have similar audiences, this works for all of us.
This is a three-way win. So, therefore I like this model.
And this is what I think I’ve got, something booked in the next 30-60 days. I’ve been playing with this probably for the last three months and have had a couple of takers, a couple that didn’t understand the model. And I didn’t explain it well enough.
So, I’m working on that wording. This is actually going to go into my “Speak for Leads” program as I vet out the process a little more. And it’s going to be a great way to get some additional leads.